Everbright’s RMB Mezzanine Fund Completes the Investment in Googut Wine&Spirits

Strategic Arrangement of New Retail of Wine

China Everbright Limited (“Everbright”, stock code:165.HK)’s RMB Mezzanine Fund is pleased to announce that it completed the investment in Googut Wine&Spirits Co. Ltd ("Googut Wine&Spirits"), to help the latter further implement the strategic arrangement of the trillion liquor retail market. Googut Wine&Spirits built a diversified and multi-level ecosystem that links brand dealers, distributors and stores based on old wine culture.

Googut Wine&Spirits is a leading old wine operator and new retail dealer in China. It has established brunches and warehouses in major cities, and obtained the unique advantage in terms of industry resources, products and distribution channels. Googut Wine&Spirits has sound reputation in the domestic old wine market, with the sufficient inventory and the large sales volume. In March 2019, Googut Wine&Spirits and China Alcoholic Drinks Association officially released the "China Old Wine Market Index", which is the first authoritative report issued about the Old Wine Market. Googut Wine&Spirits has established a long-term and stable relationship with leading domestic liquor manufacturers. It is the first-class distributor of mainstream liquor products of Maotai and Wuliangye. It is also the national operator of Lai Mao, Shui Jingfang, Lang Jiu, Xijinggong, Xifeng, Huanghe Lou and Guotai brands. Googut Wine&Spirits has developed customized products of Xijiu, Shui Jingfang, Gujinggong, Xifeng, Huanghe Lou and Guotai.

Googut Wine&Spirits’s sub-brand "YesMyWine" was founded in 2008. It is China's most influential O2O platform selling the imported wine. It has more than 10 million registered members and operates more than 6,000 SKUs online. Acquired by Googut Wine&Spirits in May 2015, “YesMyWine” has become the leading direct-operated new retail chain in China. More than 600 stores in Beijing, Shanghai, Wuhan, Changsha, Chengdu, Nanjing, Wenzhou, Xiamen, Quanzhou, Foshan, Nanchang, Hefei and Yantai, to provide better, faster and more personalized services for the expanding target customers. It also sticks to the concept of "genuine business, real direct operation, true cooperation and sharing". In the next three years, it aims to establish cooperative relationships with 30 provincial-level dealers, 300 municipal-level dealers and 3,000 prefecture-level dealers, and 30,000 retail stores.

CEL Mezzanine Fund is managed by Everbright’s Mezzanine Fund team. It aims at safe equity investment, and creates revenue return with controllable risk. Focusing on Food and Education industries, which has weak cycle and healthy cash flows, Sports and Farming industries, which have huge potential of market integration. Everbright RMB Mezzanine Fund is dedicated to provide customized investment and financial plans to Chinese domestic companies of great growth potential.